EU Data

As its name suggests, this type of filtering seeks to mix the attributes of all the previous ones, to provide a much more complete and personalized experience.

An example is Netflix.

You can see that the content shown to a user in Spain is not the same as that shown to a user in LATAM.

The ...

In SEO there are different ways of working. There is white SEO, which follows Google's policies and does not deviate from them; black SEO, which uses effective techniques but which Google has prohibited; and grey SEO, which uses one or the other method depending on the moment of the strategy, or ...

Quality content provides, when necessary, the resources and tools needed to better understand/apply what is being conveyed.

For example, a post that openly talks about SEMrush's features and doesn't link to the tool even once makes no sense.

And it makes perfect sense that a video that is sharing ...

As you can imagine, the configuration possibilities are very limited by the very nature of this type of campaign.

However, we can and should monitor performance to make certain adjustments to improve performance once we have launched them.

The most common settings are:

Pause search phrases
If we ...

Why am I going to talk to you about SEO and conversion in e-commerce in this article?

Today we find ourselves in a market of increasing competition in the digital sector, with large players already established and the presence of strong niche specialists, leaders in each of their microsectors ...

Zara is one of the brands that has best known how to focus an international fashion marketing strategy customized for each of the locations in which it is located.

In a globalized world, few things are as contextual as fashion.

There are many factors that influence how we dress, from the weather ...

It has been said millions of times that the quality of content, understood above all as the ability to fit with the search intentions of users, is the most important factor in a page's positioning on Google.

Whether this content is original or translated from another language is of no importance to ...

As we have already mentioned, Google reviews are one of the most important factors to improve your local SEO and rank higher in search results.

But it also offers other types of extra benefits for our SEO and for our potential clients.

Improving the company's branding
A user who is a frequent ...

Even if you focus on a very specific topic, you should explore all its possibilities, the latest developments on it, and current news related to it.

To do all this you have to do research, which is very necessary to avoid being repetitive and not boring your audience.

Focusing more on monetization ...

Browse through the results for an intent analysis.

Look for content that has the same purpose and intention as what you are considering creating.

If you find a page with the same intent, consider updating it rather than creating something new and causing cannibalization issues.

Is your paid ...