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The second basic idea is about generating connections, yes, but not only with clients. Also with collaborating employees, business partners and even social influencers. The concept of connection is opening up a lot in B2B Digital Marketing trends for 2022.

Starting from these two basic ideas, we ...

In industrial environments, B2B Growth Strategies are the most typical. They consist of adapting an economy of scale to increase profitability. Their logic is to grow and produce more volume to reduce the costs involved in infrastructure investments.

This strategy is not just about optimising and ...

In parallel, this order of priorities must be introduced into the structuring of internal action processes and the preparation of budgets.

For example, instead of Customer Marketing budgets by billing groups or products, do it by prioritized segments. Instead of R&D Investment by products, do it by ...

The purpose of this week's article is to share with you a case/example of how a customer experience could be measured and implemented in B2B environments.

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1. Preliminary steps to measure a B2B does thailand use telegram customer experience
2. An Example of How to Measure a B2B ...

we propose for digital transformation in B2B environments is blockchain . This technology is based on a data block chain that receives and stores information in a shared and decentralized manner, which may or may not be public. This technology provides a level of traceability and transparency that ...

«Aligned to Achieve» addresses this topic in depth with a Vision very connected to the one we have at BtrueB: Marketing has to make selling easier and more sustainable at the end of the «spray and pray» era .

The book goes into great depth about the four pillars of good alignment:

One idea is ...

In the digital age, we can optimize the reach of our brand to the client's exact audience, which is a very important advantage. However, the message should probably be adapted to this audience and previously agreed upon with the client.

As with the previous point, not being transparent in this B2B ...