EU Data

Conceptual brand building and strengthening the brand image – that’s what lies behind 360° branding

Competition in your industry is fierce, and you want to do everything you can to stay ahead of your target audience? Capture your customers' attention for your products or services by using ...

I've participated in several webinars. However, not all of them are engaging, and some webinars make you practically fight fatigue. Unfortunately, the purpose is missed.

Creating engaging webinars isn't easy. There needs to be a consistent theme from beginning to end. Topics must be presented in an ...

To avoid faulty business processes in the future, proper and structured process documentation is essential. This often reveals further potential for savings, which can significantly optimize the overall process management of the online shop. Typical sources of error can be eliminated, allowing ...

Approach and the general shift of business to diverse marketplaces are also reinforcing the need to offer comprehensive CX management at a variety of points of sale. This is how the omnichannel strategy will become fashionable again in the marketplace world in 2022. Customer reviews and questions ...

A boomerang returns to the starting point. Remarketing, also known as retargeting , is based on this effect. It involves displaying ads to users who have already shown interest in the past but failed to convert.

Retargeting is based on the interests of the user , who is targeted and repeatedly ...

However, if the online shop is integrated directly into the ERP, numerous steps can be automated. This offers significant advantages not only for the company, but also, and most importantly, for the customers.


Integrating an online shop into existing processes and systems quickly ensures botim ...

Machine learning, a subfield of AI, enables online stores to predict consumer behavior and adapt advertising measures accordingly.

Another outstanding example is the introduction of augmented reality (AR) in online retail. AR allows shoppers to experience products in a virtual environment before ...

Understand the types of words and phrases your target audience uses to search for your products or services. Use these insights to optimize your content accordingly. It's important that all keywords are present in the text, but sound natural.
Finally, don't neglect social media and backlinks. Part ...

To measure the success of an influencer campaign, you need clear KPIs (key performance indicators). These should be established before the campaign begins. The most important KPIs include reach, engagement rate, click-through rate, and ultimately the conversion rate. You can use special tracking ...

Not every agency is suitable for every online shop. There are specialized agencies that focus on specific industries or technologies. In the e-commerce world, the following agency types are particularly relevant:

SEO agencies: These agencies work exclusively to improve the visibility of the store ...