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The relentless development of modern technologies has led to changes in many areas. Their influence is especially noticeable in trade. Now you can make purchases without leaving your home, choose products, compare prices and offers. But traditional stores are not giving up their positions either ...

Negotiations with a supplier are a very important component of business relations in the trade sphere. After all, the terms of cooperation depend on them, which can affect all business processes. How to correctly present yourself and your organization so that the agreements are beneficial primarily ...

Identity is the visual part of a brand that helps create a certain image of the company in the eyes of consumers. Its elements are the first thing a person sees, that is, it creates the first impression of the brand. Thanks to a well-thought-out identity, the company is recognized and remembered ...

One of the ways to promote a product, position a brand, introduce new products is to organize an event. Consumers love such events, especially if they bring benefits in the form of gifts, prizes, souvenirs. Events are emotions, and the emotional connection of the consumer with the brand ensures ...

Recommendations are what buyers look for before purchasing a product. And if these are reviews from a person the audience trusts, the purchase will happen. Such a person is called an opinion leader or an influencer. This is the approach used by influencer marketing.

You can order referral marketing ...

At first glance, marketing is about sales at any cost, and not honesty at the forefront. But that is not entirely true. In an era of increasing numbers of cynical buyers, sincere marketing is becoming a trend. It is based on honesty and transparency. And it allows you to achieve the most important ...

The success of a public figure, brand or product largely depends on reputation. And PR creates it. A competent one can restore even a completely tarnished one, but an ill-considered or unprofessional one will harm even the most impeccable one.

Therefore, it is worth ordering such a service from ...

What could be more organic in the digital world for business promotion than digital advertising? It hits the mark, increases the reach of the target audience both online and offline, and most importantly, its effectiveness is easy to track. It is used with equal success in both b2b and b2c segments ...

Customization does not imply selling a perfectly ideal product that is created especially for us. This is hardly realistic. Rather, it is an invitation to creativity, when the client helps to create the desired product, using the available opportunities. To use them, you need to have certain ...

Product quality assessment is a set of logical and mathematical operations aimed at determining its quality level.

There are several approaches to determining product quality. In addition, there are many ways to classify methods. According to one classification, they are divided into the following ...