EU Data

What are SERP Features?
SERP features (rich results or featured snippets) are special elements that appear above or next to the organic search results (the blue links) on a search engine results page.

Studies reveal that 11% of 5.5 million SERPs have featured snippets. This means that websites have ...

So, what’s the takeaway? Prioritizing mobile optimization is not just an option, it’s a necessity. With a well-optimized mobile website, you can improve the user experience, keep potential customers engaged, and ultimately boost your SEO performance.

In a world where first impressions matter ...

However, SEO was still around in the 1900s, when names like Archie, WebCrawler, and Lycos loomed large over the Internet.

Back then, SEO was much less technical and just required keyword stuffing. But since the popular search engines we know today have emerged, SEO has become more technical.

In ...

Designing eye-catching CTA buttons
The first impression is often visual, and your CTA button needs to grab attention immediately. Use contrasting colors that stand out on the page, while remaining consistent with the overall design. Rounded edges and subtle shadows can make the button appear ...

This data shows that Google dominance can be relative. If you’re targeting users who live in a specific location or have specific privacy and sustainability preferences, you need to find out where they’re looking for information online and diversify your SEO strategy to reach them on those platforms ...

The weight given to each ranking factor varies depending on the unique algorithm of the search engine used. With that in mind, here are the best practices for ranking on alternative search engines.

This is the most important step in optimizing your website for alternative search engines, as it ...

This advanced system plays a vital role in ensuring that users receive the most useful and reliable insights from trusted sources on the Internet.

Now, Google's search engine uses semantic associations to rank websites based on their relevance to specific topics.

More content on a topic leads to ...

Update: The adaptability of topic clusters allows you to keep your content fresh and up-to-date. You can continually add new content to clusters, update existing articles, and expand pillar content as your industry or niche evolves.

Building holistic authority: Thematic clusters allow you to build ...

To combat this, search engines have evolved. They have focused on more sophisticated algorithms that take into account user engagement , authority, and content quality. For example, Google’s Panda, Penguin, and Hummingbird updates have refined the way search results are generated. These updates ...

Understanding your audience: Knowing their pain points, their desires, and the information they seek.

Be honest and transparent: Always disclose that you are using affiliate links and offer genuine opinions on products.

Use different formats: Mix blog posts, videos, reviews and tutorials ...