EU Data

Turning traffic into qualified leads requires strategic lead-capture techniques. Landing pages should be optimized to encourage visitors to provide contact information in exchange for valuable content or offers.

a. Effective lead capture forms are concise and to the point, not asking for ...

Social media has several uses for businesses, many of which increase leads. One of these uses is to increase engagement rate. Content that demonstrates a company’s knowledge of its niche can be shared through social media, using relevant questions and hashtags that encourage conversations and ...

Effective calls-to-action typically encourage and motivate readers to click on an anchor link to request more information, schedule an appointment, or download a free ebook, among others. Poorly written CTAs are generally ignored by prospective new clients and customers, despite having read the ...

How Enhanced Cybersecurity Can Improve Your Lead Generation Efforts
Lead generation is often considered to be a thing of marketing, and for a very good reason. The problem is that if your website has major cybersecurity issues, a lot of people will learn about them long before linkedin database they ...

1. Design Workflows: Plan out the customer journey and design workflows for different segments. This includes defining triggers, actions, and timing for each step of the campaign.
2. Create Content: Develop personalized content for your campaigns, such as emails, landing pages, and social media ...

We all know we should do marketing, but sometimes we question the value of it. When our hard earned cash is being spent we need to understand quite how marketing can add value to our products and services:

Promotes the Benefits

Marketing helps to achieve a result, outcome or emotion rather than a ...

The tips so far are all “personal” – set up a personal profile, build personal connections and share your personal knowledge.

A company page on LinkedIn promotes your business directly, and can include, for example:

A banner
Company information
Product and service information
Job listings ...

Understanding Time to Lead Ratio
Not all leads are created equal, that much is clear. Some result in a $10 sale and some are worth millions in ARR, therefore justifying any amount of time on the sales rep’s part. However, most leads processed by most sales reps daily are not million-dollar deals ...

Consider solutions like Kapture CX to enhance your B2B customer experiences. Assist clients better, automate support processes, and gain deep insights with robust CX tools. This can increase customer satisfaction, quicken response times, and build closer, more lasting relationships with your ...

User Experience Matters for SEO
Search engines prefer sites that are easy to use. A good user experience helps with SEO too.

How to Improve User Experience
a) Organise Your Site Well
Make it easy for users to find what they need. A clear structure helps search engines too.

b) Focus on Mobile Users ...