EU Data

It is essential to separate your contacts by stages of the life cycle

When a user becomes a contact, they take the first step in what we call the marketing and sales funnel: their “life cycle” begins.

The marketing and sales funnel is a metaphorical journey that goes from the first contact with ...

A CRM organizes your company's efforts to sell more by managing the relationships it maintains with its customers. Learn how it does it and how to apply it to your business.



The Internet has diversified the points of contact between a company and its customers like never before, making the task ...

We will explain the basics of a brand manual so that you can quickly improve the effectiveness of your company's designs.

Every company, organization or media personality should have a brand manual. It is not a whim of designers, but rather an essential marketing tool to make communication ...

The digital universe is full of tools that can help you develop your branding. In this section we share some that we have tried and we know that you will find useful.

Hootsuite
Hootsuite is a tool that allows you to manage and schedule posts on multiple social networks from one place. This can be ...

Below we list other types of platforms that go beyond the artistic or visual and into the textual or content-related areas of words. In this category you will find everything from website builders to features from previous platforms that may surprise you .

GPT Chat and other AI chats
Can these ...

A strategy that relies on both planning and connections between sponsors and athletes, clubs or organizations.

Sports marketing is a strategy that uses sport as a tool to promote products or services, improve brand image and attract customers . Sport has a great power of attraction and loyalty, as ...

The answer is up to you, since you know your purchasing processes and the type of user your company is looking for or obtaining.

This strategy is not effective in all businesses, although it is effective in most.

It is especially useful for those who sell products or services with longer ...

Discover how digitalisation is revolutionising sports clubs and institutions and how you can drive this process in your organisation.

Digitalisation in the sports field offers numerous benefits that can improve the efficiency and performance of sports clubs and institutions. One of the most notable ...

Digital transformation is a reality in the marketing world, but there are still many challenges that professionals must face to fully adapt their companies to the new and changing 2.0 environment.

And what better place to learn, reflect and share experiences with emerging technologies than at the ...

The cyberattack using the WannaCry extortion software , the same one that has put hundreds of thousands of computers in jeopardy this weekend around the world, could just be a distraction tactic by cybercriminals.

Experts at online security firm Proofpoint have identified the preludes to what could ...