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Still too often, the sales team and the marketing team each evolve on their own , while they are both key players in the purchasing journey . The relationship between these two teams, once “rivals”, but nevertheless complementary, remains a source of friction .

However, there are solutions to ...

It's a bit like the Holy Grail, the ultimate goal of any marketing strategy : to turn your customers into ambassadors, namely your best salespeople .

According to some marketing definitions*, an ambassador is a customer who promotes the brand spontaneously (mainly by word of mouth) and who plays ...

The prospecting email is surely the most important email you will send to your prospects. Establishing the first contact and thus the first impression on your activity and your company, it should in no case be written and sent haphazardly as some do with their mass and non-targeted sending! A real ...