Here's How Small Businesses Can Spend Less on Instagram Marketing

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Promoting products on social media has become an important element of digital marketing for both big and small brands. According to the Manifest survey, 73% of small businesses invest in social media marketing and 63% of them plan to plan to increase spending.

When it comes to Instagram marketing, the number of small businesses who promote products on this platform is growing rapidly. Since Instagram has growing sales potential, it’s no wonder that more and more small businesses jump on the bandwagon and want to reach their target audience on the platform.

However, the niche is saturated: As specified in Business Instagram, there are over 25 million france phone number resource businesses and 2 million advertisers on the platform. The world’s most popular brands like Nike, Victoria’s Secret and GoPro have armies of loyal fans. Most small business owners realize that they have to invest much time and money into Instagram marketing to cut through the noise.

Although it seems difficult for small businesses to get results on Instagram, there are proven ways to spread the word about your product, build brand loyalty and trust, and increase e-commerce sales.

Want to know the best part? As a small business owner, you can still run an effective Instagram marketing campaign without spending much budget. Keep on reading this article to find out actionable tips for small business owners.