Marketing Automation for the Insurance Sector
Marketing Automation for the insurance sector should be one of the greatest allies. And yet, this industry still has a lot of work to do with the digital marketing strategies it has at its disposal. Not to mention that it should already be adapted to the latest trends . Especially if what they want is to stand out and differentiate themselves.
According to data from a study by Accenture, the number of consumers who perceive that country code philippines mobile most insurance companies are the same in terms of products and services has increased by 50% in the last year . But in addition, the same study reveals that only 27% of customers trust their insurance company. And 16% of users indicate that they would repeat their company for another year.
Today’s digital shoppers are fast-paced. They therefore expect meaningful experiences with new products and services. In other words, they are moving away from anything that feels homogeneous or built around impersonal customer relationships.
Companies in the industry are also faced with big strategic questions, all of which focus on solving the mystery of how to:
Reaching consumers with better, more applicable information.
Nurturing leads.
Create a unified marketing and sales team.
Obtain the best data to provide personalized customer service.
Cultivate a loyal customer base.
Etc.
All these questions, however, can be solved with Marketing Automation for the Insurance sector. The best alternative for insurance companies to attract and retain a potential audience .
TABLE OF CONTENTS
Marketing Automation for the Insurance Sector How and why it helps you
Data demonstrates the benefits of automation
Marketing Automation Strategies for the Insurance Sector
1.- Create more personalized experiences
2.- Email marketing is an essential channel
3.- Humanize your communication, especially via email
4.- Cross-selling and up-selling emails
5.- Support your sales teams
6.- Mobile marketing strategies
Marketing Automation for the Insurance Sector: How and Why It Helps You
Marketing Automation for the Insurance Sector Data
The insurance sector is one of the sectors with the lowest growth rate in recent years. A situation that is partly conditioned by the less advanced technologies used. However, there are those who have experienced radical changes. And these are the ones who have supported the new Marketing automation systems.
As Leadbi data points out , a study in the United States got 1,000 insurance companies to integrate Marketing Automation into their strategies and found a radical improvement. And considering that potential customers use the Internet to compare offers and take the plunge, marketing professionals have more opportunities by applying Marketing Automation to the Insurance sector.