In advertisements, we recommend focusing on benefits or gifts

hasibaakterss3309 · Post by **hasibaakterss3309** » Wed Jan 22, 2025 10:04 am

In Yandex.Audience, we create a segment by pixel. This segment is used for retargeting. When setting up, combine the segment conditions, for example, users who saw the ad and visited the site.

Cascade type retargeting
This type of retargeting is suitable for large online stores and websites with high traffic. The point of cascading retargeting on pre-holiday days is to create an effect of "urgency" for users to buy or order. Such messages contain text that there are a few days left until the end of the New Year's promotion, you need to do it now.

Setting up such a campaign is carried out by singapore telegram database segmenting the audience with an emphasis on the recency of the visit:

Set of rules for retargeting

Campaigns should be launched in such a way as to influence the visitor who was on the site during the promotion period but did not make the right choice. It is as if he is reminded: "There are only 3 days left, do not miss out on the benefit and give your loved ones a holiday!"

Retargeting is quite an effective tool with proper segmentation and preparation of the ad for target groups. Try to think through and experiment with different sets of rules for different audiences, in search of the most accurate hit in the preferences of users. In anticipation of the New Year's bustle, launching retargeting advertising can return a fairly large percentage of buyers and clients to the site pages for ordering.How does a search engine manage to look at a website through the eyes of a user?
Each of us who is somehow indirectly connected with websites and their promotion (whether a customer or a contractor) often hears the hackneyed phrase: "The website should be useful for the user!" For all resources without exception, content, design, ease of use, accessibility of functional elements, and logicality of sections and subsections are important. How can a search engine evaluate such rather complex elements without having a human view of the resource?