The best strategy to adopt is the bottom up . We start indian email list from the real needs of customers, not from the products. Tell . What is your story? What makes you unique? Show your face and convey it, in a transparent and authentic way . If you want to know a great example of storytelling for branding, read the article dedicated to Lego and discover how it managed to create a successful brand identity . Delight . Do you want to make your customer say “wow”? Give them a customer experience that exceeds their expectations! I talked to you about the wow effect when I invited you to do something extraordinary that leaves an indelible memory of you and the desire to share it with others in the article dedicated to marketing for furniture .
Learn . Innovation requires continuous learning. Learn from mistakes and from customers, competitors and collaborators . Lead . Inspire and motivate people by demonstrating the values, culture and vision that make your company unique and respected . Communicating what you're doing to make the world a better place should also be part of your social strategy. Nike Refurbished Maybe you haven't heard about it yet because it's a campaign launched in only 15 stores in the United States. . It's a virtuous example of circular economy . The goal is to receive slightly worn or slightly imperfect sneakers, “refurbish” them (when possible), and resell them in their stores at a reduced price.