When you conduct industry research, you can also gauge the strengths and weaknesses of your toughest online competitors .
Define Your Goals
Again, finding the best SEO keywords isn’t just about keyword research. Without goals, you can’t have a vision. Without a vision, it’s hard to choose keywords that will make sense for your business or your target audience.
So, list 3-5 goals that you expect your SEO campaign to accomplish. All SEO campaigns are different, but most are designed to achieve these goals:
Increase brand awareness: If your business is based on a cause you believe in, your goal may be to increase brand awareness and introduce your causes to the world.
Increase site visitors: This goal is the most common. .
Increase conversions: If you sell products online or run an ecommerce pet business, this is likely your goal.
Attract local foot traffic: Local pet stores kenya whatsapp resource and businesses love to convert online attention into foot traffic to increase sales ( think local SEO ).
An SEO campaign can consist of one or two of these goals. It depends on what you want to achieve with your business. Once you’ve finished writing down your goals, write down the key performance indicators (KPIs) that will go along with them.
A KPI is simply a measurable goal. For example, if your goal is to increase your website’s conversion rate, a KPI would look something like this:
"Increase conversions by 35%"
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