The cost of the application was reduced by 5 times Read also brazil whatsapp number list Case study on promoting air conditioners in the summer season. The cost of the application was reduced by 5 times Contextual advertising is more flexible in budget management. Unlike SEO, you don’t need to budget for six months to a year – you can work in short distances.
Starting budgets usually range from several tens of thousands of rubles per month, depending on the competition in the niche. When is it worth investing in contextual advertising? If the budget does not yet allow paying for results over a long distance, and you need payback here and now, start with contextual advertising. This is easier, especially for a business that has not yet found working links and hypotheses, not all channels have been tested and there is room for growth.
The context is also suitable for brands and mono-products that are still unknown to the audience and for which there is no direct demand on the Internet. It is worth focusing on contextual advertising if: sales have just started; you are at the stage of testing offers and products; need to gather participants for the event; planning a seasonal promotion or sale; investments require a quick return; you have one landing page, and you don’t plan or don’t have the opportunity to develop it into a full-fledged website.
There are niches where context cannot be used: tobacco, alcohol, bookmakers and casino advertising will not be allowed by moderation. These niches can only be promoted using SEO. What is better to choose? It all depends on the business goals. Both tools are important and work well together - there is no specific system. It's more a question of the sequence in which your business should develop.