I told you that not all of your customers are the new zealand email list same value. Your high-value customers are repeat spenders, while low-value customers are only attracted by deep discounts. Creating a value-based lookalike audience is one of the 7 ways to find new potential customers online with Facebook. In the article dedicated to furniture marketing , I told you how to make a difference with the advice you offer (maybe on WhatsApp) and not with the discounts you apply. But then, is lowering prices really the worst advice a web marketing consultant could give you? Let's find out together. In digital marketing, anyone who suggests applying a discount should be fired regardless of the brand or sector Web marketing consultant fired This is the opinion of Bernardo Bertoldi that you can learn more about by reading his article for Il Sole 24 Ore.
The first major objection received after the publication was related to the brand awareness. When a brand is strong, in fact, all possible marketing strategies can be used. But sales of a little-known brand? In a recent article dedicated to Lego, we saw that social media is not just a tool for those who need to create a brand identity from scratch. Lego, in fact, teaches us that it is essential even for a brand as popular as theirs. “Marketing does its job when the consumer’s willingness to pay increases and the product that carries that brand must not be discounted.