Chrome wants to end personalized ad cookies, and it will change everything

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Tracking cookies are provided during advertisements by servers. Google soon wants to create a virtual space in order to put an end to this. In this space, Google intends to condense the information necessary for the personalization of its banners . With this technological development, Google wants to get rid of advertising tracking cookies which should be obsolete on Chrome by 2022. This article gives you more explanations on this subject.


WHAT TO REMEMBER FROM THIS PROJECT
A cookie is a piece of code that has the function of personalizing navigation . This personalization is specific to each Internet user. Cookies are located in the web browser and collect data. There are 2 types: so-called First Party cookies and so-called Third Party cookies. First Party cookies are created as soon as you visit a site and allow the panama email list user to be identified. They also allow a shopping cart to be saved when orders are placed for a purchase. Thanks to First Party cookies, the internal search engine can also gather the queries generated.

Third Party cookies are created by a third party service. They are created in addition to First Party cookies, but by external servers . By visiting a social network (Facebook, Linkedin, Line, etc.) the plug-ins allow you to benefit from the advantages of Third Party cookies. The same goes for advertising banners, chat and comment modules. These three elements also play a predominant role in the customization of the web browser. Based on the information they collect, they display targeted advertisements.