Access to match and player data (via OPTA)
Access to tram, bus and metro data (via the local transport company)
On the third day of the hackathon, the hackers were allowed to attend the FC Bayern Munich vs. SV Werder Bremen match. This was a distraction from the hard work and an opportunity to put their concepts to a practical test. The live match even served as a source of inspiration for several groups.
Directly applicable concepts
The concepts that the hackers developed in a short time were not only innovative and surprising. Many concepts were also directly applicable. For example, a group developed an app for Adidas. Users can earn discounts on products, tickets for matches or other goodies via football-related challenges .
Another group figured out how to use speech recognition to detect which fan songs were being sung by the hard core supporters. Then they projected those lyrics onto screens in the stadium so that other fans in the stadium could sing along.
A 'cheer meter' was also developed. The goal? To have different sections in the stadium compete against each other to see who could cheer the loudest. Yet another group came up with a way to connect fans in the stadium and at home using augmented reality . The fan experience on public transport to the stadium was also tackled korean phone number whatsapp with beacons and smart screens.
Every company is becoming an IT company
The fact that a football club organizes a hackathon , of course, says something about the importance of digital innovation in general. The lessons from this event can therefore easily be applied to other sectors. Due to digitalization, every company has in fact become an IT company, whether wanted or not. This has far-reaching consequences for the way in which marketing and sales work.
Traditional marketing is only very limitedly effective and regular online campaigns such as banner advertisements often no longer achieve the desired effect. Consumers are becoming increasingly selective in allowing advertising expressions into their personal environment. They install ad blockers on their computers and zap away during commercial breaks on TV (if they even watch TV). The call for limiting commercial messages is also becoming louder on social media.
In order to reach the consumer, companies must find creative ways. Relevance is the magic word. Only if you, as a company, come up with content that is relevant to the user, can you count on his attention. Companies that stubbornly continue to push commercial messages are perceived as troublesome and will lose favor with the consumer.