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" Criteria for assigning scores include site access history and email open rate. Customers who receive a score above a certain level are classified as "hot leads" and handed over to the sales department. Email delivery function A function for implementing email marketing . Nurturing potential customers by using targeted emails and step emails. These capabilities can be used to solve manufacturing challenges in the following ways: Establish a system that streamlines the process of acquiring, nurturing, and selecting potential customers and responds without any gaps Narrow down to potential customers with a high probability of closing and hand them over to the sales department By visualizing the marketing process, you can accurately measure and improve results.


Establish a system that streamlines the process of bahrain telegram database acquiring, nurturing, and selecting potential customers and responds without any gaps With MA, you can manage the information and measures required for acquiring, nurturing, and selecting potential customers in one system. For example, it looks like this: Acquisition: Send a thank-you email to customers who downloaded the product information to create an initial contact point Nurturing: Propose a solution based on the customer's issues heard at the exhibition and build a relationship of trust Selection: Points are assigned based on criteria such as "frequently visiting product pricing pages" or "attending multiple webinars," and then the priority of handing over to the sales department is determined.


If you can centrally manage information like the above, such as "Which customers, at what stage, and what action is needed?" on a system, you can streamline your operations and approach them without any omissions. In particular, in the manufacturing industry, where the transaction amount is often large, customers take their time to carefully decide whether or not to enter into a contract. In order to have your company ultimately chosen, it is important to use MA to be aware of "following up with potential customers over the long term while continuing your daily work.