Management of sales activities in cooperation with SFA

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Among these, if you want to manage information, segment, and send messages all at once, we recommend using a CRM system. A CRM system allows you to centrally manage a wide range of customer information, including: Basic information (name, age, gender, contact information, area of ​​residence, etc.) Online and offline product purchase history Inquiry history Browsing history on your company's website Behavioral history such as seminar attendance and store visits Company information such as the job title of the person in charge of negotiations If you use a CRM system with a delivery function, you can create detailed segments based on the above customer information and then deliver messages directly to registered addresses or LINE.


The appeal of a CRM system is that you can manage benin telegram database information and deliver messages all at once without having to switch systems. It is true that message delivery itself is possible with delivery systems and MA. However, delivery systems may not be able to "make detailed segments" or " implement advanced measures such as step emails and retargeting emails ." MA is also not sufficient for dealing with existing customers, as the management information is limited to "the phase before handing over to the sales representative.


" A CRM system allows you to utilize customer information regardless of the phase, allowing you to carry out effective segment delivery from a wide range of perspectives. If you are looking to use it for segmented distribution purposes, consider "Synergy!" If you are considering introducing a CRM system for the purpose of segmented delivery, be sure to check out "Synergy!" "Synergy!" supports both email and LINE messaging. In addition to basic information such as name and address, you can segment customers based on a wide range of customer information, such as the following, and deliver the most appropriate message each time.