A brief introduction to its overview and benefits

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It is important to implement it in the optimal order based on your company's resources, etc. 1. Identify current issues First, identify the current issues in your company's marketing activities. Marketing automation is a tool that streamlines marketing activities and maximizes results. Therefore, you should prioritize the specific areas that need to be streamlined. For example, the following are some ways to identify issues: Interview employees involved in marketing activities, such as sales representatives Review the current workflow Rethink how you manage customer information Review the results of current approaches Compare your goals with your current numbers (such as website visits and CVR) to check your progress toward achieving them.


Review the amount of time invested in "implementing bolivia telegram database measures to achieve goals" By identifying the issues above, you will be able to find various issues, such as "prospective customers who are handed over to sales representatives have low purchasing motivation" or "approach measures to acquire prospective customers are not producing results." 2. Set the purpose of introducing marketing automation Set the "purpose of implementation" based on the issues you have identified. By setting the purpose, you will be able to clarify "which business, which part, and how should be improved?" and translate it into concrete actions.


Examples of the purposes for implementing marketing automation include: Example assignment Examples of implementation objectives based on issues The success rate of prospective customers handed over to sales representatives is low Improve the conversion rate of potential customers to "XX times higher than last year" The number of requests for information is not increasing, so people are not learning about the details of our services. Increase the number of people requesting information to times that of six months ago" I am sending out webinar information to my email newsletter subscribers, but they are not participating.