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In order to avoid wasting resources in both the marketing and sales departments, make sure to clearly share the priorities of potential customers across the company. Solution: Set criteria for scoring and then repeat trial and error To prevent the above, it is important to set your own unique "priority score." Examples of scoring criteria include the following: Are they viewing a specific product page? Do they visit the pricing page multiple times? Are they downloading content like white papers or case studies? Does the customer representative have decision-making authority? Set the above as your criteria and repeat the measures while checking the actual conversion rate and adjusting the conditions.


It is important to set the score criteria according to the bosnia and herzegovina telegram database current situation while listening to the opinions of your sales representatives. For specific scoring methods, please see the following page. What is "Lead Scoring"? The use of tools is not taking root in the field When introducing a new tool, it takes time for it to become established in the field, not just in marketing automation. In particular, if the people in your field "mainly used paper management" or "already used a different system," it will be difficult to establish the tool unless they understand the significance and benefits of introducing marketing automation.


There are two main measures to promote adoption: Measure 1: Actively support employees through in-house study sessions, setting up specialized departments, etc. Measure 2: Share the support provided by the marketing automation provider within the company Measure 1: Actively support employees through in-house study sessions, setting up specialized departments, etc. If a company does not support employees after introducing the tool, it will be difficult to increase motivation to use it. If employees think, "Isn't the current system good enough?" or "There are parts I don't understand even after reading the manual," they will not be motivated to use the new system and will not be able to use it effectively.