The purpose of the introduction is not clearly defined

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However, in response to changes in the market environment, such as the COVID-19 pandemic, the company is working on developing a service that provides a system for online nurturing for B2B companies. Because this service is different from the company's previous business, the companies they approached were naturally going to be very different. Although they were already well known among advertising agencies and media companies and had many connections, they were not well known among advertisers, so they first needed to let people know what kind of company they were.


However, since the new service was launched in the singapore telegram database midst of the COVID-19 pandemic, it was difficult to even carry out initial communication, with people saying things like, "Since everyone is working from home, no one answers the phone," or "The person in charge is not there to put me through." So the company cooperated with a media company to hold a web seminar. After the web seminar, they designed a scenario tailored to the customer's situation based on the results of a survey, and introduced "Synergy!" as a means to approach the customer over a period of about five months.


The actual scenario was designed as follows: Companies that did not attend the seminar: Provide them with the seminar archive and a post-viewing survey to gauge their interest. Companies interested in the service: We will call you to discuss your situation and arrange an appointment. Companies that have not yet secured an appointment → 7 different scenario emails will be sent at a later date depending on the response status. "2 clicks: Interested" "4 clicks: Considering" will be judged and approached accordingly Overview of the efficient nurturing flow implemented using Synergy! based on seminar participation status and survey response data linked to customer information This post-scenario design approach achieved the following results: 4 appointments obtained Scenario email open rate was 51.