These emails are triggered by specific actions or behaviors, such as abandoning a shopping

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Types of Email Marketing Campaigns Email marketing encompasses a wide range of campaign types, each serving different purposes. Here are some of the most common: Newsletter Emails: These are regular, often weekly or monthly, emails that provide valuable content to subscribers. They can include industry news, updates about the company, educational content, or curated resources that add value to the recipient. Promotional Emails: These emails are designed to encourage subscribers to make a purchase, attend an event, or take some other action.


They typically offer a special deal, discount, or limited-time offer. Welcome australia business email list Emails: Sent to new subscribers or customers, welcome emails are the first communication a person receives from a brand. They’re often used to introduce the brand, provide initial value (like a discount or free trial), and set expectations for future emails. Transactional Emails: These are sent after a specific action is taken by the customer, such as making a purchase or signing up for an account.




Examples include order confirmations, shipping notifications, and password reset emails. Transactional emails typically have high open rates since they are directly related to an action. Behavioral Emails: cart, browsing a product without purchasing, or signing up for a newsletter but not engaging with the content. Behavioral emails can be highly personalized, offering discounts or reminders to encourage the recipient to complete the desired action.