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CONTEXT
Clarins Privilege Days are a highly anticipated highlight for taiwan contact number Clarins customers. Indeed, it is an opportunity to treat yourself to Clarins essentials at low prices. This year, Clarins wanted to create a premium and innovative mechanism to invite their customers to discover the exclusive offers.
The challenge was to create a fun and premium mechanism to invite Clarins customers to the Privilege Days.
SOLUTION
The Sinch teams built with Clarins a Rich SMS in the format of a digital invitation card to slide to discover the Privilege Days offer. The mechanism made it possible to create a premium, fun and incentive customer experience and to tease the offer until arrival on the final page.
RESULTS
Excellent engagement and redirection performance!
We observed very good performances on this campaign with a response rate of 99% and an excellent redirection rate of 52% to the Clarins site.
“Rich SMS has helped us differentiate ourselves from the market, with consumers who are increasingly subject to commercial pressure on all channels, particularly during peak promotional periods.
In collaboration with the Sinch teams, we have developed expert widgets that have allowed us to significantly boost our mechanics and make our communications even more innovative and interactive for our customers.
Today, we have been trained to use these expert widgets independently, tomorrow, we want to go even further by making them sustainable through the creation of adapted and personalized SMS triggers." explains Héléna MICHEL, Omnichannel CRM Manager and Victoria BERTRAND, CRM Digital Project Manager.