Cookie brand Oreo is no stranger to creating a buzz on social media with its marketing activities. Remember its post ‘you can still dunk in the dark’ that went viral in response to the power cut at th germany phone number list e 2013 Superbowl?
In 2020 Oreo launched a partnership with PFLAG to create #ProudParent, an initiative designed to shine a spotlight on the powerful impact love and acceptance can have on LGBTQ+ youth.
This campaign is to “empower and inspire parents, families, and allies to come out in loud, public support” in line with Oreo’s ‘bringing families together’ ethos. The video already has over 1.1 million views on YouTube and got traction on X with their ‘Pride packs’ of cookies.
This emotive campaign shows the power of storytelling to promote a brand’s beliefs and values. It promotes a partnership but keeps the focus on the issue.
Read more with some tips on how to use social media for storytelling.
5)
The perception of your brand should be enhanced by your CSR programs but you can also put a human face to the initiatives by shining a lens on your top executives or employees.