Clarify your target and appeal theme

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What is essential for this is a flexible approach that is tailored to the customer's purchasing phase. For example, if you push too hard on a customer who is still not very interested in your products, they may feel that they are being "forced" and drop out. On the other hand, if you appeal to customers who are in the product comparison and consideration phase, you can increase their interest by highlighting the points that differentiate your products from competitors.


In this way, it is important for marketing strategies to understand chile telegram database which consideration phase a potential customer is in and provide the information they need at the right time. To do this, it is important to use a marketing funnel, which allows you to compare the visualized consideration phase with customer information. Differences from customer journey A concept very similar to the marketing funnel is the " customer journey ." A customer journey is a visualization of the behavior and psychology of a customer from becoming aware of a company's products or services to making a purchase.


Both the marketing funnel and the customer journey are similar in that they visualize the process from awareness to purchase. However, the difference is that while the marketing funnel focuses on the behavior and number of customers at each stage, the customer journey delves into the behavior and psychology of customers. In other words, the customer journey can be said to be an evolution of the marketing funnel, with more detailed information. Therefore, the marketing funnel is appropriate if you want to get a rough understanding of the flow and issues of the purchasing process, while the customer journey is appropriate if you want to consider optimal measures for each phase.