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Often (read as usual
) organic vietnam cell phone number list promotion is not enough. Therefore, the SMM manager must understand how to plan and manage the budget. The basis to answer:Do you need to involve external specialists to create content? For example, are the photos and videos taken on your phone enough? Sometimes it’s worth hiring a photographer to take pictures of the main products or conduct a team photo shoot;
what kind of advertising is needed and how much should it cost? That is, is mutual PR enough? Or maybe advertising from influencers is needed? At the same time, how to work with them - on a barter basis or for a separate fee? Or use the possibilities of paid targeting?
Another point that is often forgotten to be taken into account is whether premium subscriptions are needed for individual applications or tools?
You shouldn't pay for everything at once and expect a crazy result. You should make investments gradually. Analyze the real need for individual expenses, are they really needed right now? Are they really working for your benefit?
In fact, there is no single correct answer to this question. An SMM specialist can work:
as a freelancer and manage several projects;
in the state of a specific brand;
at the agency.
The format of cooperation often determines the place of work, but not always. Everything is individual. For example, when an SMM specialist is a freelancer, then in most cases he works from home or any other point in the city/planet. Yes, he “visits” clients from time to time and shoots the necessary content. Sometimes (especially when it comes to the Western market) this specialist can work completely remotely, and the content maker or the company owner will shoot the photos/videos directly.
When a specialist works on the staff of one brand, it does not always mean sitting for 8 hours in the company's office or their establishment. Of course, this format is also possible. Sometimes employers are looking for exactly this kind of SMM specialist, whom they will always see and control. However, the format can also be removed - to come only for certain hours of filming.
Working in an agency is a more complex format. Here, the "SMM specialist" does not choose his clients. The company provides him with projects and specific tasks that he must complete. Sometimes these are long-term agreements, but there is also a conveyor belt of clients. Do you need to work in the office? Again, there is no single answer. It depends on the communication format in the team. If the project manager and other specialists are always together and even in the same office, then it would not hurt for the SMM specialist to be with them too, in order to always be aware of all the nuances of the projects.
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Minimum or millions? What is the salary of an SMM manager?
Everything, as everywhere, depends on experience and skills. If a person has just entered this sphere and does not yet have successful cases, it is unlikely that one should count on an income of $2000/month. However, over time, you can really have more
The format of work plays a significant role. To understand what you can hope for, let's look at the situation on the market for SMM specialists in agencies or in individual companies.
Average salary of an SMM specialist
Source of statistics: Work.ua
According to statistics from the Work.ua platform, we understand that if specialists have at least a minimal understanding of what an SMM manager should do, they can count on an average salary of UAH 19,000.
Average salary of an SMM specialist by locality in Ukraine
Source of statistics: Work.ua
But, for example, in Kyiv this amount can reach 22,500 UAH, while in Kharkov the possibilities are less – on average 16 thousand UAH.
Basically, we are talking about payment for managing one project. If a specialist chooses the freelance format for himself and is confident that he will be able to comprehend several companies, the income, of course, can be higher.
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Where to look for an SMM specialist?
There are actually a ton of options – you can start with something simple – creating a vacancy on a job search site likeWORK.ua, Robota.ua, Happy Monday and others. Relevant if you are looking for a specialist for official employment in the company.
You can also find a specialist on a website for freelancers. These are, for example, platforms Freelancehunt, Freelance or even the same Boar. Social networks can also work well. This could be a specialist investing in the development of his own brand (like the page? Write to him in Direct and offer cooperation) or a vacancy/order has been created in specialized groups/channels.
Conclusions
In general, an SMM specialist can work on a flexible schedule and in any location convenient for him, the main thing is that he has time to:
develop and implement a social media presence strategy that delivers the desired results;
keep up to date with social media updates, trends and opportunities;
create content that resonates with your target audience and engages them;
measure and analyze key metrics including reach, impressions, clicks, preferences, distributions, etc.
The main thing is to always be in context and not be afraid to experiment.