However, contrary to what many people think

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And what is SEM?
On the other hand, SEM is about search engine marketing, as its name indicates (Search Engine Marketing) and is based on those actions, disciplines and strategies focused on positioning ads to attract clicks and conversions.

The differences between SEO vs SEM are not that one is contrary to the other, in fact, SEM needs a lot of SEO to be successful.

You see, SEM is primarily used to rank ads in search engines based on keywords and take “shortcuts” to the top of the SERPs.

Therefore, when we search on Google we will see links to websites bangladesh telegram screening with the word "Ad" before the link, making it clear that this is paid advertising.

These sites are usually landing pages that are designed to generate leads and sell a product or brand a brand.

Unlike SEO, which is a medium- or long-term strategy, SEM is capable of generating very fast results and attracting users - keeping in mind that SEM is not always synonymous with effectiveness - but still leaving it up to us to optimize the site to offer a good user experience .

And, speaking of differences, below we will tell you which are the main ones so that you can easily separate both strategies in your head just by hearing their name.