Understand appropriate marketing strategies

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Download the document Data marketing procedures and steps Data marketing procedures and steps The procedures and steps for data marketing are explained in the following five steps. Clarify the purpose of introduction Collect the necessary data Analyze the data Converting analysis results into concrete measures Continuing to improve through the PDCA cycle 1. Clarify the purpose of the introduction Before introducing data marketing, it is important to first clarify the purpose. If the direction of data marketing is not clear, it may not be effective enough.


Identify the issues in your business and consider which areas ecuador telegram database you want to improve and how. For example, the data and measures required will be very different if you have an issue with customer awareness and if you want to improve the LTV of existing customers. 2. Collect the data you need After clarifying your purpose, collect the necessary data. The data you need to collect will vary depending on your industry, business model, and purpose, but the following data is important in a variety of fields: Customer attribute data Age, gender, age, address, occupation, interests, etc.


Customer behavior data Awareness route, purchase history, website access history, etc. Customer Psychological Data Inquiry details, survey responses, time spent on web pages, heat maps, etc. It is important to consider the type of data you want to collect as well as the method of collecting it. For example, in addition to using website access analysis functions and survey results from your own company's website, you could also consider using big data. Consider the optimal channel based on factors such as your budget and human resources.