Customer Focus
The traditional four Ps of marketing: product, place, promotion and price have been adapted with a customer-centric approach based on digital transformation.
Easy access to the Internet, to more precise information and a much more participative and informed buyer has forced marketing to evolve and adapt within all its variables to face these new markets and offer value proposals knowing the true needs of the user.
The Value Proposition
Exactly what we were saying. Digital transformation forces companies to be competitive in the market . Offer “that something” that truly differentiates them from other options and gives them a value that meets the demands of this new buyer/user.
An SME that fails to transmit value has little chance of competing . Fortunately, with digital transformation, new possibilities for building it have also opened up. We explain:
In the past, testing a business hypothesis or proving the functionality/value of a product with a customer was a truly difficult task to execute on a large scale. Today, with new technologies and existing communication platforms, you can easily, directly and at low cost test a product, make it viable before launching it on the market and evaluate in advance the impact it will have on a given audience.
The content
In the B2B world, the buyer needs much more information to make a purchasing decision than in B2C marketing and manages this task himself through the Internet thanks to digital transformation; therefore, the help of good content is needed so that the communication dynamics between your brand and the buyer are effective and end in an effective purchase and a customer satisfied with the result.
Content has democratized brands' access to customers (today, any brand, no matter how few resources it has, can consider reaching its audience if it generates good content and takes advantage of the impact of digital transformation to influence purchasing decisions, specifically in everything related to B2B marketing).
Personalization
Technological advances, and more specifically digital transformation, allow marketing proposals to be personalized and adapted to specific market niches . Technology is available that allows large amounts of data to be processed and, based on this, to better understand and understand the user or potential client.
Automation
For several years now, Marketing Automation platforms have been used in Argentina to speed up certain processes, making them systematized and mechanized thanks to digital transformation, relieving thailand viral telegram tasks that were previously done by humans. Automation in B2B marketing is closely related to the generation and cultivation of leads , thanks to the use of platforms/tools that perform this task and subsequently allow connecting with the client and asking for the necessary data (about the profile or company) to measure whether or not it is a potential prospect and refer it to the sales team where the respective follow-up will be carried out.
Greater bandwidth
Another relevant aspect brought about by digital transformation is the ability to have a greater bandwidth, which allows for higher quality communications and, consequently, to deliver the value proposition in a more effective way. Video marketing is no longer a future promise but a remarkable reality, the perfect way to transmit ideas, concepts, and positioning, breaking down the communication barriers that previously existed using only texts and images.
Conclusion
It allows you to know the user better, personalize your proposals, work to create content that truly contains value propositions and achieve the result we all work for: generate more sales and at the same time have a customer satisfied with the results.
If you know how to take advantage of these benefits, you will be able to position your company and overcome the challenges that digital impact demands, including the demands of an increasingly informed user.