Average check amount and its fluctuations

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This refers to how much the average customer spends on a one-time purchase.

Knowing this figure, you can find out:

what is the load on each of the retail outlet's cash registers;

Is enough attention paid to the fronk oil email list display of goods and how competently is it carried out?

whether the staff performs their duties at the proper level.

Having studied the average bill, you can roughly imagine who mainly buys in the store and what can be done to benefit customers (introduce additional discounts, organize promotions, etc.).

It is better to analyze sales by studying receipts, taking into account the days of the week. It will become clear when purchasing activity increases, and it will be possible to plan promotions, for example, for such days.

Fluctuation in the number of items in a check
The study of this indicator gives an idea of ​​the purchasing power of customers. It is clear that the more items in the check, the more money the customer is ready to leave at the point of sale.

A cash register machine or fiscal registrar will help collect information from receipts. They record data on all purchases.

Fluctuation in the number of items in a check

Source: Art Genie / shutterstock.com

Contents of the shopping basket
Analyzing sales data based on the contents of the shopping basket provides information about what the customer needs and how much he can buy.

This information is useful to know:

which goods are in greater demand and which are in virtually no demand;

optimal layout scheme;

a time when demand for a particular product increases.

This indicator is important for increasing turnover when changes in the product range are planned, or promotional events are planned, or discounts are established, etc.

Products in high demand
The previous indicator and this one are inextricably linked.

Once you understand which products are most in demand, you can place them in more prominent places, taking into account the compatibility of different products. This approach will certainly contribute to profit growth.

It should be remembered that items that are in low demand are also always present on the shelves of any retail outlet.