At first glance, you might think that it is impossible to have a conversation with a potential customer through a Facebook post, but you can actually achieve something similar.
Analyze your target customer and study their habits when they decide to renew some of the furniture in their home.
Usually when he undertakes this path he does so driven by a need he feels, such as, for example, that of looking for a solution that will make his bedroom more comfortable and his rest more satisfying.
A customer of this type, for example, might be philippine number example willing to spend a few hundred euros more to satisfy his needs: his desire for a healthy rest and to solve the back problems caused by his current mattress are at the top of his priorities.
If you have a good knowledge of mattresses and are equipped with superior quality products then don't waste time listing their technical features or posting splendid photos that, however, tell nothing.
Study an advertisement that has your customer and his needs as its starting point.
As we will see later, even a simple app like WhatsApp can be very useful in situations like these.
Just imagine how disappointed everyone on your broadcast list would be if they were constantly receiving photos of new mattress models.
Don't you think they would find, instead, much more useful and interesting some short pills on what different benefits to the body and psychophysical well-being your mattresses can bring? As a small guide to a conscious purchase. To prepare them towards the right product capable of responding to their needs.
See, for example, the Altroconsumo page that explains how to choose mattresses based on your characteristics , and answers many frequently asked questions such as:
What type of mattress is recommended for a motorized bed base?
Why does the latex mattress tend to crumble?
How to clean your mattress?
Before making an expensive purchase, the customer needs to be informed and sure that he can make the right choice to solve the problem that afflicts him. Receiving these pills on his phone through WhatsApp messages could be the most suitable process to push him to action.
Remember: Customers rarely pay more for value they don’t perceive.
Also learn how to do b2b marketing on Facebook by writing frequently asked questions that convert.