However, by june, most companies had oman cell phone number returned to their usual indicators, and email marketing began to play an important role in customer communication again. Interestingly, even during the war, customers expected support and engagement. companies launched newsletters in early spring, they received a significant response from an audience eager to join social initiatives and share their activities.

Personalization as the key to success personalization as the key to success modern email marketing is increasingly focused on personalization. Companies that have achieved success in this area, such as the shafa marketplace, use an individual approach to each client. In such letters, each user sees only the information that is relevant to his interests: clothing size, favorite brands, viewed products.