What formula to choose for writing a sales text

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It is impossible to give a clear answer as to which technique will help to create the best sales texts. There is an example when a company launched two advertisements, one made according to the PMPHS scheme, and the other one of a free form. In the first case, the clickability was 0.9–1.23%, and in the second – 0.8–1%. But this does not mean that the non-standard text is of low quality. Here, the advertisement should be assessed comprehensively, because the picture and the creativity of the material presentation are also important.

In general, if we talk about increasing psychiatrist email addresses conversion, the offer itself and the built funnel are much stronger levers than the formula and the picture for it. Therefore, the emphasis should still be on the product and the funnel.

Which formula should you choose and how often should you use it?

As you understand, there are many such formulas. In fact, no matter what text you write, it will ultimately turn out that it fits one formula or another. Experienced copywriters generally work on intuition, without adhering to strict templates.

It is impossible to single out a formula that is ideal for absolutely all cases. Templates, of course, help as a basis, but do not expect miracles from them either.

Yes, you can be creative, try to apply these formulas, but you shouldn't get too carried away with them. First of all, it is important that the sales text is understandable to the audience, reveals problems, answers objections and is useful to the potential buyer. Compliance with the formula is not the most important thing here.

Is it possible that using the formula causes harm?

The starting point for creating a text should be a preliminary study (not a formula). The most important thing here is usefulness for your readers. For example, sometimes it makes sense to put reviews at the very beginning of the appeal, and in other cases - better at the end. The same with all other material.

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The formula limits the author to certain frameworks, standards. But they have to be broken, something has to be thought out beyond these limitations in order to achieve the most complete and effective presentation of the offer. In addition, in an effort to adhere to the formula, many, carried away by the process, forget about the main task for which the text is created. Meanwhile, it will be truly effective if you remember the audience, take an interest in its thoughts, desires, actively communicate, diligently convey your message, and come up with the best way to do it.

There is simply no ideal template for everyone. The structure of a sales text is formed taking into account the set goal, audience loyalty and many other circumstances. What can you advise absolutely everyone? - Start with familiar concepts and then move on to new ones, and smoothly, without abrupt jumps, so that the reader has time to follow the course of your thoughts. And also: all important points should be in the center of attention, in the most noticeable places.

The main components of a sales text are revealing the pain points of potential clients, providing arguments in favor of the product, and highlighting the qualities and benefits that are valuable to the audience. You should always remember this, no matter whether you use formulas or not.