Customer data can be utilized

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There was one other thing we learned from the survey - the timing of continued purchases. The company assumed that the product would be used up in two months, and designed the email to encourage continued purchases. However, in reality, there was a certain number of customers who did not use it up in two months. The indicator of using it up in two months was only a figure when using it as recommended by the company, and we found that the timing of using it up varied depending on the actual amount and frequency of use.


Therefore, assuming that customers would be slow afghanistan telegram database to use it up, we added an email to be sent three months later that would encourage a final purchase. As a result, by running an email campaign in the third month, we were able to naturally appeal to customers who we had not been able to reach in the second month's email because the timing of when they started and finished using the product varied, and sales increased. Ultimately, based on the analysis of actual purchase intervals and customer behavior as described above, we decided to send five emails within three months of the first purchase date.


Reviewing email content This time, the timing of delivery was considered and the content of the email was also reviewed. As mentioned above, the ultimate goal of this entire step email is to get the customer to make their next purchase. For that purpose, the two emails originally designed were rather sales-oriented. In the current step emails, the content of one email does not mix customer follow-ups such as providing useful information with sales pitches. The content of each email is structured as follows: thank you for the purchase ⇒ confirming the usability ⇒ explaining effective usage methods ⇒ appealing to the benefits of continued use ⇒ a mechanism to encourage continued purchases (see the previous diagram).