What is needed to roughly calculate the market capacity? Let's say you have a cleaning company. The clients may be offices, retail outlets, warehouses, etc. in the city. To find out the size of their areas, you can use commercial real estate catalogs, as well as regional business media. Usually, the services of cleaning companies are in demand in most business centers and warehouses, so the potential market capacity is obtained by multiplying their total areas by the average cost of cleaning per square meter in a given region.
With the help of the Wordstat service, it is easy to find out the size of demand for services. Enter keywords in the search bar (in our case, “Office cleaning”), having previously selected the desired area. You will see the number of requests for these and similar formulations. By going to the “Request history” tab, you will track how demand has changed depending on the season.
You can get information about competitors by studying advertisements in catalogs and specialized media. By making a call under the guise of a client or ordering a service, you will find out how well they do their work. The positive and negative aspects of their service should be recorded, it is best to make a comparison table. This will help you understand what your advantage should be. Sometimes the prices indicated on the website are not relevant, and this is only found out when ordering or even during calculation. Knowing these facts will be useful during negotiations.