4. Ending up in the SPAM folder when doing mailing

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Getting your emails into your recipients' inboxes is the first obstacle we face in order for an email marketing campaign to be successful. Ending up in the SPAM folder is a real initial failure for two main reasons: the bad reputation your brand acquires in the eyes of your recipients and your campaign becomes totally invisible, since it is very difficult for someone to enter the SPAM folder, unless they are looking for a specific email that they cannot find in their inbox.

In order to prevent your campaign from ending up in the spam folder, we are going to give a series of tips that will help you overcome the antispam filters of email providers :

Using a professional domain such as ' [email protected] ' gives a perception of seriousness and proximity to the recipients
Use a subject without exclamation marks and punctuation, or capital letters
In both the content and the subject of the email, avoid commercial words such as: free, benefit, last call, discounts…
Establish a balanced image-text ratio: the ideal ratio would be 40% image austria phone data and 60% text. An email composed mostly of images would be detected as SPAM.
5. Not optimizing the content and subject of your message
The subject is the first thing recipients will see before opening the message. Therefore, you must carefully consider the words you use. It is vital to choose a subject that is eye-catching and original, and above all, one that encourages opening the message. Both the subject and the content must be personalized to meet the needs of users.

Likewise, within the content there are a series of elements that, if you combine them correctly, the user will end up in the place you want. On the one hand, you have to include a CTA (Call to action) or a link that redirects the user to your landing page or conversion page. You have to check that the link works correctly with a test send, otherwise your campaign will have been useless. On the other hand, having a responsive design so that your messages adapt to other devices will avoid reading problems in formats such as mobile.