Which side are you on?

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Now is the time to ask yourself which side your organization is on today (and where it intends to go from here).

A company looking to the future definitely needs to know how to measure its marketing budget, optimize available resources and measure the return on investment (ROI) obtained in each campaign.

A good CMO is able to plan, manage and identify the efforts that generate the most results. From there, that professional can lead the team so that these efforts are carried out, to generate more and more sales and more results for the company. And the best thing: without needing to increase investments in the same proportion.

It is the principle of startups and growth hacking applied to current marketing.

Brand positioning
One of the most important factors for any company is bulgaria phone data the image that customers and consumers have of its brand.

The CMO's job begins with defining the positioning, that is, the image and position that the brand intends to occupy in the minds of consumers. This is an extremely strategic and delicate job, hence the importance of having a qualified professional.

From this definition, the work of brand building and positioning itself begins. All of the company's marketing efforts must contribute in some way to highlighting the values ​​and image that the organization wants to convey.

And where are the sales?
However, one of the biggest challenges is doing all this without losing the appeal of sales. A good CMO is one who knows how to find the balance between performance campaigns, focused on conversions, and brand-building campaigns.

Especially when funds are limited, this is a job that needs to be planned and executed very well so that all objectives – sales generation and value generation – are achieved by the company.

Do you want to learn how to structure your ideal marketing team? Then don't miss this free material !