How to take an attractive photo of your product so that people want to buy it?

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Product photos are an important part of any online store’s content. Research shows that most buyers rate the quality of product images as “very important” – even more so than a detailed description or reviews. Secrets of writing a photographer’s technical brief and life hacks for perfect photos. This will be discussed below.



How to write a technical specification (TOR) for a photographer?
Step #1. Describe your requirements for the final photo

Style: Technical or artistic execution; emotional or narrative (if applicable)
Volume. Number of final works.
Completeness. A summary or preparation for further work (retoucher, designer, etc.).
Step #2. Looking for a photographer

We study all (or not all) offers on the market.
Let's get acquainted with the portfolio.
Is the photographer's style interesting and does it suit your needs? It's time to arrange a meeting and write a TOR.
Step #3. Writing the technical specifications

The technical task for photography includes:

Concept — includes the need or problem that your activity or taiwan number data product solves, as well as a detailed description of the target audience;
Style — includes requirements for the manner of performing the photograph: from the genre to the color palette (usually dictated by the author's style, which is chosen by the customer);
Technical specifications — includes the location of elements in the photo, branded color, framing and frame orientation, technical aspects of the files (format, color profile, and size), as well as an indication of what you get as a result: a digital or traditional photograph, or a finished printed product, a final shot, or a raw archive;
Terminology, reference information - definitions that a photographer needs to remember (relevant for subject photography) and a list of sources with detailed information about your product (or service);
Props are something you can provide and must be found elsewhere by the performer: stylist, photographer, designer, etc.;
The shooting location is open-air or studio. Technical requirements for the premises: a room for a make-up artist, a kitchen, etc. Time of the photo shoot;
Model - whether models (or model) will be involved, the search and selection procedure: by the client, agency, volunteer or photographer;
Team - writing a technical specification for each team member is an ideal solution, don't be lazy;
Related expenses — it all depends on the regulations and the team. If the photographer hires assistants, they will be considered related expenses, as will the model, props, etc. If the photographer has his own team, the list will be smaller;
Copyright — it's better to put everything in its place: is the author transferring his rights, or are you still using copies without your own license (traditional photo);
Execution times — from the beginning of preparation to the deadline, from the beginning of photography to its completion (including all breaks), from the beginning of post-production to the transfer of the final product to the client;
Acceptance procedure - who and how accepts and checks the completed work, as well as the procedure for working on errors and deficiencies: deadlines and financial penalties.