Its meaning is simple: Google increasingly prefers quality content that is well written and responds to the real needs of readers, rather than rehashes peppered with keywords, repeated themes or ramblings by divas that contribute nothing.
This is appreciated, as it means that smaller websites can play in the top league if they do things wisely from the first minute, facing titans with more years of experience and thousands of keywords positioned but few conversions.
In today's article I'd like to explain what essential SEO content is, qatar email database free how it differs from regular content, why it's important, and where it fits into a content strategy.
Ready? Set? Let's go.
What is cornerstone content?
The vast majority of popular works have a chapter that few read but that is of great importance to understanding the author's work: the introduction .
The introduction, normally written by the author of the work or someone who is an expert in the subject, usually explains the origin of the theses being defended, the germ of the ideas put forward or the most important things that emerge from reading the work.
This is the case of the book I have in my hands right now, " Weapons of Math Destruction " by Cathy O'Neil, where the author uses the introduction to explain what a WMD (weapon of math destruction) is and how algorithms affect the lives of millions of people without them being aware of it.
Can you read a book without first reading the introduction?
The answer is yes, you can.
However, if you take the time to read it, you will discover the essence of the work, what prompted the author to write the book and why you should invest a good handful of hours in reading every last letter.