Another example is “New Oriental Education”, a Chinese online education company. This brand is one of the well-managed accounts on Zhihu that is actively engaging with their student audiences by finding and uk phone number database answering questions that can best show their know-how and professionalism in the education sector. Instead of directly promoting the brand and services, New Oriental Education is providing information that is needed by their audience, such as “What tips do you have for University English CET 4-6 exams?” Like many other brands that make use of Zhihu for marketing, they create content that resonates with their audience in a friendly and conversational tone and manner, as if they’re consulting with a person face-to-face.
By following this pattern, brands can more easily build customer relationships and convey important brand images such as reliability, professionalism, and sincerity –values that are incalculable for certain business sectors to lead the decision-making process. New Oriental Education targets students, so you may ask how is it a good example for a B2B brand. Let’s not forget that it’s still decision-makers (hence: real people!) who B2B brands want to talk to. Zhihu creates an opportunity to start or join a discussion with the people who are relevant to the sales process. That’s why marketers choose the platform to increase brand awareness and indirectly promote their services.
New Oriental's Q&A marketing to Chinese students on Zhihu
How To Do Zhihu Marketing?
The Q&A feature is the key feature of the platform to use for marketing, but there are also many other ways to leverage Zhihu to market your brand and products.
Q&A MARKETING CAMPAIGN
There are at least two ways to go about it. Brands can search for questions that ar