1. Create a website. This should be your front page, where all the relevant information for the client appears. You can use WordPress and a simple hosting to get started, it's free and easy to learn!
2. Have users on all social networks that target your target segment. This can be Instagram, Facebook, Twitter, Pinterest, among others. Make sure they are always up to date and dynamic. Remember that, although all profiles are free today, it is not always necessary to have them all, so we recommend asking yourself where your client is and having a presence there, where your client actually is.
3. If you already manage social media, here are some ideas to implement to boost your online presence:
Create a #Hashtag that is always the same. It can be a name or idea that is easy to remember and that is associated with your business. Use it repeatedly and keep track of it, you will be creating a brand in an easy and free way. #Organizame together with the #UDE of Simón de Cirene recommend it.
Create attractive contests that motivate your clients to share your posts. This will allow you philippines country code to build databases so you can then start offering new promotions, products or services.
Create engaging content for your potential customers. You can make it go viral to promote your business.
Create advertising videos on YouTube, this is the second most used search engine after Google, where you can create both text ads and promotional videos. A simple, original, practical and/or fun video can bring incredible visibility to your business.
4. Many brands partner with businesses that are related and that enhance their brands. For example, clothing stores partner with shoe stores, or food retailers partner with other products that complement their offering. This will allow you to expand to new interest groups and add value to your current customer base.
5. Participate in free trade shows and meeting places. Sometimes you won't see results right away, but they will serve as positioning and promotion in the long term.
6. Take advantage of all your social media channels to comment and talk about your business. It's a great opportunity to promote your business, get potential clients/suppliers and even capture good ideas. The reach is limited but it's certainly very effective!
7. Back to bartering! Many small businesses get what they need through bartering. Need a logo but can't afford it? Try offering your designer something they need and value, or your own products as a gift. You can often get what you need through this ancient practice.
8. Ask your customers for recommendations. There is no better advertising than the experience of a happy customer. Motivate your customers to give recommendations both on your social networks and to their friends, through discounts or small benefits.
9. It is very important that you evaluate all the actions you are taking, calculating the costs and the time invested. Measure the impact so that you can always make better decisions that improve your marketing strategy.
Remember that the decisions about where and how to promote depend largely on the target group to whom your product or service is directed and on your value proposition. Before deciding on any of these strategies, think carefully about whether your client gets information through that medium or channel. It is better to design your strategy than to waste your time on inefficient advertising. Good luck, you will see that promotion is often 0% cost and 100% creativity!