Every company, brand, and agency approaches their marketing campaigns differently. For example, while a small business may run a simple campaign on a single channel, a multinational corporation might instead create a complex and multifaceted campaign.
However, the complexity of the australia contact data campaign shouldn’t provide a stumbling block when it comes to analysing campaign effectiveness. This is because, no matter the scale of the campaign you’re analysing, you should make sure your analysis answers all of the following questions:
Which elements of the campaign didn’t function in the desired way?
How did the target audience respond to the campaign?
How did the campaign perform against the objectives?
What information can we take into future campaigns to improve efficiency and ROI?
To start the marketing analytics process, you’ll need to gather all of the data that’s related to your campaign. Ideally, you have a contact history that spans all channels and is able to collect response data.
The exact data points that will determine the successes and failures of your campaign will depend on what your campaign objectives were. For example, if you were looking to sell more products, then sales data will be more useful than social media interactions.