3. Share social media resources and tools company-wide

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Even the most optimized social workflow will be underutilized if other departments aren’t tapping into it. It’s like having an immaculately organized closet and never wearing anything inside it.

According to The 2022 Sprout Social Index™, 53% of customer teacher data service teams, 32% of HR teams and 20% of R&D teams weigh in on social strategy—evidence that these departments already work with their social teams to help achieve company goals. Here are a few key ways each department can use social:

Sales: Use performance data to learn how customers respond to different marketing messages and content, investigate how your brand stacks up to competitors and analyze social listening insights to understand audience pain points. Sprout’s AI-driven listening solution makes it easier by sifting through billions of data points in seconds and outputting actionable learnings around your brand, competitors, industry and consumers. Listening empowers your sales team to zero in on the key insights they need to refine their strategy and close more deals.
A screenshot of Sprout Social's Conversation Overview social listening tool. In the dashboard, you can see volume, engagements, likes, comments, shares and potential impressions of specific keywords and hashtags.

Customer care: Answer questions, foster engagement and provide responsive customer service functions for your community on social. Apply valuable learnings gleaned from customer care insights like sentiment, common issues, frequently asked questions and team efficiency to improve their performance. For Sprout users, that includes monitoring the Smart Inbox, a single home for all incoming social messages, and looking at the Inbox Activity Report, a report that tracks internal performance metrics like average time to action.
A screenshot of Sprout's Task Performance Report that demonstrates task metrics overall (total assigned compared to total completed) and metrics broken down by team member performance.