Market analysis, including competitive analysis

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In addition to the manager's approach and qualities, the marketing director is required to have professional competencies: knowledge of tools that will allow an objective assessment of the current situation in the business and measure the effectiveness of the measures being implemented. It is important for the marketing director to know what marketing tools can be used to achieve the goals set for the business. A successful marketing director does not simply "manage marketing in the business", such a manager "first builds systemic marketing, establishes processes and constantly improves their efficiency to achieve better results".

It follows that the marketing director must be egypt mobile database able to make decisions based on the analysis of business data, and also have the skills to organize the process of collecting this data (not necessarily with his own hands, here performers can be involved).

I will add the requirements that are put forward for the professional knowledge of the marketing director:

customer and target audience research,
positioning and differentiation from competitors, formation of a unique selling proposition,
building a unit economy, analysis and decision-making based on this tool,
advertising and promotion (including work on attracting traffic, working with creatives),
building a loyalty system and assessing customer satisfaction with a product or service,
sales support organization,
an understanding of modern tools used in marketing and promotion, including online (using current technologies and tools),
knowledge of the basics of marketing psychology.