What is UX
UX (User Experience) is a term used to describe how users interact with a product or service.
The more relevant, convenient, accessible and useful your site is for visitors, the more loyal Google will be to it and the more likely it will appear at the top of search results. The important thing is that the need for a high-quality UX was already known long before the 2015 update. And those webmasters and site owners who first of all thought about users were able to significantly improve the rating of their resources at that time. On the contrary, projects with poor UX immediately lost ground.
best in combination, not each on its own. Therefore, they must be combined correctly and used to their full potential. More on that later.
How SEO and UX work together
In short, SEO is responsible for ensuring that the website is well positioned in search results, and UX is responsible for ensuring that users have a good experience when interacting with the resource. When they work together, they contribute to the success of the online project. SEO allows you to attract more visitors, while UX motivates them to stay on the website and perform specific actions. For example, to buy products or subscribe to a newsletter.
In addition, responsive design makes things easier for SEO and australia phone number data UX specialists, among other things. Search engines scan responsive sites more actively and accurately, giving them higher ratings. And visitors find it more pleasant and easier to use web resources that work properly and do not cause any inconvenience.
7 benefits of responsive design to improve SEO and UX
We suggest you take a look at how responsive website design directly improves SEO and UX and what principles it is based on.
Improve ranking in search results
This is not the first year that Google prefers mobile-friendly resources. According to the results of Backlinko's research, about 94.5% of all sites occupying the top three positions in Google search results have a responsive design. Therefore, it is easy to conclude that the presence of RWD significantly improves your chances of appearing in the first results for relevant queries.