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CRM Definition: What is it?
Why use a CRM?
The main CRM software?
CRM Definition: What is it?
With CRM we mean both a strategy for managing customer philippines phone number list relationships to increase conversions and loyalty to the company , and the software needed to achieve this result. We often talk about web applications that use cloud technology.
Specifically, we are referring to programs that allow you to gather all messages , emails, appointments and interactions with leads, prospects and customers in one place.
Must Read: What are the benefits of a CRM?
Why use a CRM?
With these programs, every piece of data is recorded , archived and organized so that it can be subject to in-depth analysis. You can discover practically everything. For example:
How often a contact sends you emails.
How many people turn into phone calls to become customers.
Which customers can be reached by cross- and upselling .
How many instead need further insights.
Digital marketing needs real numbers, taken from empirical reality, and the CRM program provides exactly that: a concrete basis to help companies sell more.