Not only because of good music, catching the trend, the purpose of the brands is to target the young generation. The freedom and openness in this music world has touched the "insights" of young people. And they are the key that many brands have been looking for. Brands realize that they need to quickly turn rap into glue. The glue that connects the brand and consumers.
In advertising, using appropriate music can kuwait cell phone number list create an unforgettable impression on the audience. Music brings real emotions, changes moods, creates laughter and empathy. This is what helps TVC ads attract the attention of consumers. Accordingly, TVC ads are used by rappers with easy-to-remember melodies. With a successful TVC, when hearing the melody, the audience will immediately think of the product.
Interesting TVC content
Brands increasingly want to increase the sympathy of customers. Therefore, the trend of modern media marketing will create content so that viewers of TVCs and advertisements do not feel like they are watching advertisements. Through rappers and their lyrics, Brands will create interesting images for products and brands. From there, naturally attract viewers. This also contributes to increasing their "closing" rate.