If you do this consistently, it will help you improve traffic over time, exponentially increasing the effectiveness of your email capture efforts.
Create amazing email content
A crucial mistake that many businesses make when trying to grow their email list is overlooking the content of the emails.
Even if your site brings in millions of visitors every month and you convert a portion to your email list, it's a wasted effort if you don't retain your subscribers.
Growth requires retaining your existing subscribers, and this can be achieved by providing valuable content.
To create great content for your email campaigns, you need to understand your audience's wants and needs.
Some questions to consider when identifying your audience and their pain points include:
Who is my target customer? What are their professions, where do they live, etc.?
What is their biggest problem and how can I create email content that helps solve their main problem?
What is the budget size of your average email subscriber?
Target group
Image via Hellobar
Asking these questions will help you identify your target audience and ensure your messages are clear and effective.
Additionally, you can use infographics, videos , images, and other interesting content to enhance the content of your emails.
It's a great way to stand out from the other dozens of emails your subscribers receive every day.
Use pop-ups
A simple and effective way to capture email subscribers is to use pop-ups on your website.
Pop-ups are small windows that appear while a visitor is on your website, and usually facebook database contain an offer or link to join an email list.
Pop-ups are extremely effective for growing email lists because they can be displayed to all visitors to your website.
If your website doesn't already use pop-ups, you're leaving thousands of email subscribers on the table.
Using a popup provider like HelloBar is a great way to maximize the effectiveness of your popups.
You can choose when the popup appears, its appearance, get access to A/B testing, and more.
This will help you engage your website visitors and turn them into email subscribers.
To learn more about how you can start using pop-ups to convert visitors into customers, check out this interview with HelloBar CEO Ryan Bettencourt here .