For each stage, there are different content formats to better serve the persona: top of the funnel: blog posts, infographics, podcasts, newsletters, social networks. Middle of the funnel: blog posts (denser), email marketing, ebooks, webinars. Bottom of the funnel: customer cases, sales webinars, product reviews, product demonstrations, conversations with a consultant.
After all, these are the questions that consumers type belarus whatsapp data into google in the form of keywords. Sactivated in the results of these searches. Want to see an example of how this would work in practice? Let's say your persona is a teenager looking for their first smartphone. For each keyword that we map along your journey, there is an associated question or need: so, for each question or need, you can produce a type of content or generate an agenda for blog posts: so, understand how the persona influences the strategies.
In inbound marketing and content marketing, especially, it is essential. Examples of rock content personas let's now show who the rock content personas are. We have already explained here on the blog the entire process of creating the brand's new personas for you to understand and be inspired. Now, let's show the result as an example of everything we talk about in this article.
o, when content is produced based on them, it can be
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